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Published by Noel Crowe.
October 26, 2008
Origins of the Original Strategy for a Home Based Business in the MLM Industry
The original strategy used for the first home based businesses setup in
Network Marketing came from door knocking origins, back in
the 1950’s.
It was setup this way then because the industry was new and the door
knocking strategy seemed the most suitable at the time. This strategy is
based on the numbers Game!
The concept, based on experience with people who door knock is, most people will quit in the first few
months, so the key to success is to keep replacing them by keeping on
recruiting.
So, it will not be surprising to discover the failure rate in using the numbers
game strategy is very high! At issue here though is that the residual income home business industry was not meant to be a commission only
sales job like the old direct sales business!
Product sales are of course vital, yet the business model is supposed to be
based on people management and leadership! These are skills that everyone can
learn so then in reality that the failure rate should be small!!
So, the time is overdue for introduction of the last major innovation in the evolution of network marketing - the change in strategy away from the numbers game of the past!
It may not be surprising to some of you that this evolution should have actually originated from Europe
and the Asia/Pacific areas. People in those areas tend to be more conservative and perhaps more
pessimistic than entrepreneurial and optimistic USA – which was how the USA was until fairly recently! People are more fearful
of failure in these countries than inspired by success! It’s true. And I suspect due to recent financial crises in the USA, there has been a change there too!
In fact, many people in other countries also find the fear of failure more
powerful than the dream of success! Even in America!
So, all it really takes to run a successful home based business is the right approach, some coaching and lots of practice.
Really, this isn’t all that difficult – anyone involved with education or training
knows that this is how any skill based job is mastered! So, if you then apply this
same strategy to your home based business of learning the skills to a competent level first, then everyone has
as good as a 100% chance for success! What then is this strategy? It is called the Success
Strategy!
The Success Strategy is a simple concept: Instead of focussing new home based business owners on producing
results, they instead focus on learning skills first! And, because everyone can learn
skills, it means that everyone can succeed! The important point to note here is this is about confidence. This
whole idea I am outlining for you is about Building Confidence! If confidence is built through
understanding and becoming capable, it becomes easy to talk to people! With confidence
life becomes FUN! With confidence, a home based business offers you the greatest opportunity in the
world to earn a great income and have the freedom to develop relationships and friendships that will enrich your life!
So here’s the important question to ask yourself … How would I go about growing my home based business if I knew I
couldn’t fail?
The way to get started is to approach people we already know – friends. These
are people from your close family and acquaintances new and old. They are your social
network, your centre of influence we call it. Every adult on average knows at least 500 people! As to how many of their names you can remember, may take a bit of recall and dragging up of memories of course.
So, under certain
circumstances, we can introduce our home based business opportunity to these people.
I don’t advocate cold calling, spam emails or other mass
market/commercial techniques to unknown lists of people.
In this industry we are certainly not professional sales people, we never use pressure on people. We acknowledge that
the best way to be successful involves information and inspiration.
We talk to people we know or are able to form and understanding (relationship) with. We show them with our personal confidence, we tell them about what we are doing with enthusiasm and they decide to try or not from what you’ve
told them!
We certainly never use professional techniques such as closing techniques.
Anything we need to know that will encourage a person to join with us are simple and can be
learnt by anyone.
Success in the home based business industry is based on building confidence and coaching skills.
Most people think that success in this industry is based on motivation. Success is in fact based on CONFIDENCE!
Everyone who joins a home based business is motivated, you have to be to have decided to start up in it. This motivation is driven by silently held
Dreams each of us possess. Our confidence releases these dreams and also simultaneously releases motivation!
The key to success in a residual income home business is action! Only confidence allows you to act!
Confidence is the key to successful communication We are then able to easily approach people we know with what we have. Because these people already know us so communication is easier.
The words we use in talking with these people mean very little – always keep in mind that the other person is really reading our non-verbal communication – our body language. They know sub-consciously that they may have to “do or buy” something, so they’re looking for one thing in your eyes, voice, expression, body attitude – confidence!
Remember though, I have been talking about approaching people – we NEVER sell to those we know – we don’t pressure them, we just need to inspire them to try out what we have or join with us – this takes confidence and the enthusiasm it produces.
Here’s a very important point - you can’t fake it – they will sense this if you are!
So – what then is this you need confidence based on?
It’s in the belief that you’ve made the smart decision to market this residual income home business. It’s in the belief you’ve made the smart decision to join the business with its massive potential by understanding the opportunity. Belief in your business system will produce success and you are able to do it. Being confident by becoming competent in the skills you can acquire – you must prove your self able to be successful
Next we will discuss how to promote two categories: the Retailer and the
Networker
Noel Crowe - Business Mentor
Skype: noel.crowe1
Phone: +61246485033
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